Well I may have bitten off more than I can chew here. I've spent hours pondering how to present this post and give you some really useful stuff for optimising your website.
The final result? My best advice? Don't. Specifically, you don't.
I've spent years, literally, learning the fine art of SEO (search engine optimis(z)ation), if they had a degree in it (they probably do) I'd have a doctorate, and I wish I'd never started.
It's a bloody nightmare. The degree of accuracy required combined with the mind numbing tasks involved means it's a full time job, which means your real business suffers.
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