Tuesday 12 January 2010

Home Business v's Home Job

17/02/2009 (Day 3.48) - HTML
Image by Kaptain Kobold via Flickr

You have to make a change - you know this. Kid number 4 has come along or the commute is killing you, whatever, you want to work from home but what the hell do you do about it.

There are 2 broad camps, as inferred by the title - start a home business or work from home on someone else's business.

Now for some of you the choice is simple, that little entrepreneur synap starts firing and you've been working for the 'man' for 20 years already - time to go-it alone. For others the thought of going out there without a safety net and a steady paycheck is a little too much to consider.

Personally I think there's a middle ground, the option I took when I first started working from home - do both.

Use resources such as the hmp job-board to take on part-time and freelance gigs consistent with your skills and related to the business you want to set up in the future. If you want to set up a pr/marketing firm then use these jobs to build your resume and the breadth of your skills. As you go on you should be building your website and blog (keep an eye out for our free course - coming soon) and adding authority content that engages and creates leads.

As your following and portfolio grows you can start to apply for jobs as a company with a provable history and demonstrable authority. You can raise your prices and point people to your, by now, impressive site which will not only help you convert leads but will actually capture them from around the web.

Now, I know all of this is easier said than done but you'll be amazed at how fast your website and reputation grows if you add a little content everyday to your site and do it in the right way. hmp only started it's job-board in October '09 and we have over 4000 members from all over the world - that's 3 months!

Taking the middle road of Home Business v's Home Job is like having 2 jobs but the security it gives you and the resume it builds will give you a stronger foundation for your future home business.

Check out our blog about flexible working for parents

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