What You Need To Know To Succeed in Mobile Advertising

In November 2009, AdMob released a report indicating that iPhone and Android users currently account for 82% of US mobile web traffic. There's no doubt that the two platforms have radically changed mobile advertising.

Here are the things you need to know about how iPhone and Android have changed mobile advertising and why you, as a job seeker or marketer, need to make the call now.

Your customers are on more than one carrier – A complete mobile marketing strategy must consider reaching audiences subscribed with all the various mobile carriers (e.g., Verizon, O2, Orange, Sprint, AT&T, and T-Mobile).

Marketing begins and ends with numbers - The mobile marketing platform has lagged behind the web in terms of the ability to provide advertisers with critical metrics and control to measure and optimize their ad campaigns.  Read More --->

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